PonoVena is a San Diego alchemic clothing brand harmonizing the creative designs and environmentally conscious minds of 2 badass women. We want to help spread the conversation on sustainable fashion by concocting versatile clothing, constructed or adorned with deadstock fabric (textiles that have been discarded by fast fashion brands). We encourage the fearless individual that you are to join us in the evolution of a mindful age; where materials are repurposed instead of thrown away, intention redefines how beautiful clothing is portrayed, and we begin to give back to what has been taken away.

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Pono comes from the Shipibo-Conibo language meaning seam. Vena in Spanish translates to vein in Geology, a fractured rock where the growth of new crystals occur and begin to protrude in to open space. Pono is masculine and Vena is feminine, so PonoVena is the balance that we all hold as human beings.

PonoVena is a transmutation of our imagination in to reality, what is unseen in to the seen world. Alchemy in its most basic nature.

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Left: Alicia Tingzon    Right: Paige Russell