What is a Lazy Artist?
It’s hard to associate any good descriptions with the word “Lazy” - Saying someone is a lazy coworker, or a lazy boyfriend, are judgements made based on that individual’s perceived performance. If the word “Lazy” were to be taken as seriously as that, then the title “Artist” should be taken with the same seriousness and in precise definition of one who is skilled or versed in the arts, or one who professes or practices an imaginative art. To be lazy is to lack energy, vigor. To be an artist, not in the manner of a role but a profession, is to discover your spark and allow inspiration to flow. The Lazy Artist, in that regard, is a paradox.
So We're taking back the term "Lazy Artist" and creating our own meaning. Artists get a bad rap. Whether it be the "lazy artist" or the "starving artist" the way creatives are portrayed aren't always in the best light. Lazy, in this case, does not reflect upon performance, or action, or the lack thereof; It is merely an observation on the materialistic experience of existence. Most artists who are hard at work with their body and their mind, do not necessarily possess the luxury of curating their wardrobe. They do not have the hours to pick and choose pieces that reflect how they feel fit to be portrayed. They are only in control of the work they produce, with their hands, their bodies, and their beautiful minds.
All of our minds process decisions differently from one another, however the way we optimize our minds could be as conceptually simple as automating the mundane. Steve Jobs famously sported black turtlenecks, blue jeans, and New Balance sneakers nearly every day of his career – Having been a cofounder and former CEO of one of the most successful companies in the Technology industry. He most certainly possessed the disposable income for a finer selection of clothing, but Jobs stopped deciding on what to wear, because he was essentially too lazy. Great leaders, innovators, artists, have to focus on their vision, on their craft, to develop what matters most.
Our first 2019 production collection is designed with simplicity and comfort in mind. Art pieces that look great, but are easy to just throw on and go. No need to put in any extra thought to your wardrobe when you already do so much! If we think about our brain power like a gauge starting at 100% every morning, then it’s easy to imagine that every time we use it throughout the day, the percentage starts to diminish. Some decisions require more energy, so if we utilize our mental capacity to execute our passions we have less energy to exert on minor tasks in our daily lives.
The Lazy Artist is not a shiftless and dull creator. They are fruitful, they are perceptive. And to maximize their artform, they may want to lazily throw on clothes instead of expending valuable energy. Our overalls are the black turtle neck and blue jean outfit of PonoVena, for creatives of all art forms. The Lazy Artist throws on their clothes and starts their day fresh in the mind, prepared for important decisions, ready for critical thinking on the tasks that will promote their growth and improve their livelihood. We encourage you, the creatives, to courageously embrace the title of Lazy Artist.