What is a Lazy Artist?
It’s hard to associate any good descriptions with the word “Lazy” - Saying someone is a lazy coworker, or a lazy boyfriend, are judgements made based on that individual’s perceived performance. If the word “Lazy” were to be taken as seriously as that, then the title “Artist” should be taken with the same seriousness and in precise definition of one who is skilled or versed in the arts, or one who professes or practices an imaginative art. To be lazy is to lack energy, vigor. To be an artist, not in the manner of a role but a profession, is to discover your spark and allow inspiration to flow. The Lazy Artist, in that regard, is a paradox.
So We're taking back the term "Lazy Artist" and creating our own meaning. Artists get a bad rap. Whether it be the "lazy artist" or the "starving artist" the way creatives are portrayed aren't always in the best light. Lazy, in this case, does not reflect upon performance, or action, or the lack thereof; It is merely an observation on the materialistic experience of existence. Most artists who are hard at work with their body and their mind, do not necessarily possess the luxury of curating their wardrobe. They do not have the hours to pick and choose pieces that reflect how they feel fit to be portrayed. They are only in control of the work they produce, with their hands, their bodies, and their beautiful minds.
All of our minds process decisions differently from one another, however the way we optimize our minds could be as conceptually simple as automating the mundane. Steve Jobs famously sported black turtlenecks, blue jeans, and New Balance sneakers nearly every day of his career – Having been a cofounder and former CEO of one of the most successful companies in the Technology industry. He most certainly possessed the disposable income for a finer selection of clothing, but Jobs stopped deciding on what to wear, because he was essentially too lazy. Great leaders, innovators, artists, have to focus on their vision, on their craft, to develop what matters most.
Our first 2019 production collection is designed with simplicity and comfort in mind. Art pieces that look great, but are easy to just throw on and go. No need to put in any extra thought to your wardrobe when you already do so much! If we think about our brain power like a gauge starting at 100% every morning, then it’s easy to imagine that every time we use it throughout the day, the percentage starts to diminish. Some decisions require more energy, so if we utilize our mental capacity to execute our passions we have less energy to exert on minor tasks in our daily lives.
We titled this collection after one of our designs, "The Lazy Artist", because we create for the opposite of a stereotyped artist. We want to take back the term "The Lazy Artist" from everyone who has ever identified an artist as lazy. These people probably just view that artist as different because they aren't used to seeing someone who doesn't waste energy on mundane and maybe even pointless tasks.
The Lazy Artist is not a shiftless and dull creator. They are fruitful, they are perceptive. And to maximize their artform, they may want to lazily throw on clothes instead of expending valuable energy. Our overalls are the black turtle neck and blue jean outfit of PonoVena, for creatives of all art forms. The Lazy Artist throws on their clothes and starts their day fresh in the mind, prepared for important decisions, ready for critical thinking on the tasks that will promote their growth and improve their livelihood. We encourage you, the creatives, to courageously embrace the title of Lazy Artist.
Lazy Artists save their energy for real soul nourishing passion projects instead of existing in the auto-pilot/do what your told world that the majority live in. The true Lazy Artist is a creative that focuses their attention on progression and passion instead of allowing the distractions of societal pressures get in the way. We only look lazy to the outside eye because we avoid wasting our energy on tasks that don't bring joy. And that might look weird or make some feel uncomfortable because the average person does a lot of things they don't want to and maybe without even realizing it! We know this because we used to be some of those people, but it's never too late to tell the mainstream NO and do your thing! Live that truth that is asking to be released.
Maybe you can also relate?
Have you ever gone out with a friend even if you didn't want to, but they just wouldn't let up?
Have you ever changed your outfit a thousand times and were still not satisfied with how you looked?
Have you ever stayed in a conversation you weren't feeling just because you didn't want to be rude?
Have you ever worked at a job doing random and unnecessary tasks just to fill the time?
Have you ever agreed with an idea you secretly didn't like because it was in majority?
Have you ever put on makeup because you felt like you needed it?
Have you ever covered a tattoo before you met with a family member, boyfriend or girlfriend's family member, or for an interview for fear of being judged?
Have you ever been asked to take out your face piercings for a job and did it because you felt like you didn't have the power to say no?
The list goes on and on..
These are some of the things that have happened and been accepted before we were living the true Lazy Artist lifestyle. It is power to own who you are, say fuck it to the people who want to change you, and live the way you want to live.
The Lazy Artists do what they want, surrounds themselves with the people they like, and strive to be their best self each day. And if to an outsider that looks lazy, then fuck yeah call us Lazy Artists. Really the Lazy Artist stands for whatever you want it to and whoever you want to be, as long as you are living your truth and being authentic to yourself. Step outside of the box with us, you know that one we were put in the minute we were born, and take a look around. Stretch a little, the breeze feels so nice. It feels like freedom.